The Development Strategy for Agricultural Industry
1. Insist the special features; carry out the open type independent innovative science and technology development strategy
The agricultural machinery industry in China combines the situation of our country woth the introduced foreign advanced technology for several decades, a number of agricultural machinery products woth Chinese characteristics have been developed and basically satisfied the demands of the agricultural development,such the combine harvester independent developed by us canadapt to across area operationand becomethe main models for realizing rice and wheat harvestmechanization; also independent developde by us, the small four-wheel tractor and agricultural vehicle both with simple structure and cheap price have changed of the vehicle driven by animal force and manpower early.
Along woth the effective adjustment of agriculture structure,agriculturalmachinery should upgrade and adjust to adapt the demand of the variety,but own characteristics still need to insist,the requirement concerniing advanced,practical,and suitable price also still to be satisfied .Blindly following the foreign technology and purchasing the foreign large agricultural machinery canot resolve the basic problem concerning the agricultural mechanization in China. The overall realization of the agricultural mechanization in china will still have to depend on the equipments manufactured by china, we must take the independent innovation road,but independent innovation is not a self-innovation,foreign resources should be utilized fully,the domestic and international resources should be conformed,we will insist the independent brand and form the open type independent innovation mode,For already mature and advanced oversesa technique and product,the improvement or integrated innovation should be implementd according to chinese condition after introduced and digested overseas cintent,and then manufacture the products that can match the situation of China.Through introducing,digesting ,re-innovation and integrated innovation,increase the agricultural machinery level in China as soon as possible,occupy the strategic point in the divisions of labor and industry in the field of international agricultural machinery ,take the initiative right of development firmly,as well as to grasp the original innovation,and develop the products that lack in other countries and especially need in China.
Increase capital input, and establishes long-effect investment growth mechanism.Set up the multi-part and long-effect investment growth mechanism under the government investment leadingand participate extensively by enterprises and society.
Enlargethe leading strength of the national scienceand technology development funds to the innovation of agricultural machinery; focus on the support to give priority to the research and development of the technical equipment from theannualcapital arrangement.Duringthecinstruction of the innovation system,focus on thesupport to the construction of large enterprise and the technology center at national level.
Enterprises should put the innovation input of science and technology at the first place among the wholeimpotent items,increase the input of development continuously,purchase the equipments concerningtesting and research,and formthe research anddevelopment ability.The innovation input of science and technologyshould attain20%gradually of the total sale income.
Build up the fund system,andshoot for the input of the social funds. Use for reference from the experience of advanced countries.dredge the financing channel.and establish the risk fund.Bythe special organizing technoloy.absorb the funds and disperse risks availably,support the independent innovation.
Accelerate the construction of the technological innovation system that regardingthe enterprises as the main body.Under the condition of market economy,the enterprise is the main body of the market competition,also is the main pirchaser and main investor of the agricultural machinery technology. Through the effort of the enterprises and the support of the government,abatch of technical centers at the large and middle-sized enterprises will be set up,make these centers become the main body of the technology imnovation and take them to drive the technology innovation among the vast small enterprises.
At the same time for seting up the main body position of innovation enterprises,through the establishment of long effect mechanism and strategic alliances based on the cooperative innovation combining production woth study with research together,full develop the backbone
And guiding function of the state presearch organizations,full develop the foundation and new force function of the universities,finally form the technical innovation system that regarding the enterprises as main body and combining production with study with research together.
Reorganize the platform for industrial general characteristic technical research.The general characteristic technology is the agricultural machinery manufacturers tely for existence and development. The general characteristic technology research on agricultural machinery manufacturing industry is weak and this condition is gradually serious so that the status run short of lacking general characteristic technology research appeared.Under the circumstance that current market economy system didn't yet be perfect and the agricultural machinery enterprises unable support the general governmental leading function is required for the foundation in science and technology innovation,the ability construction on the generalcharacteristic technology research should be driven. Reorganize the platform for industrial general characteristic technical research based on the foundation of research institutes and academies reform through state specialplan andspecial funds.
2. Keep on sustainable development,and carry out the industrial promotion strategy adopted modern manufacturing technology extensively.
The only way to realize the vigorous development of the agricultural machinerymanufacturing industry and to upgrade theindustrial structure in China is that use the modern manufacturing
Technology to reform the traditional agricultural machinery manufacturing industry.The modern manufacturing technology and the information technology should be extensive adopted to promote the whole level including product design and development,production and manufacture,business enter prise management,market marketing ,resources configuration etc.,shorten the product development period,save the cost and increase the efficiency,reduce the pollution,increase the using rate of resource,drive the optimized upgrade of industrial structure,and take the new industrialization road.
With the structure adjustment for chance,active develop the advanced manufacturing technology featured woth efficiently,energy saving and low pollution;through the projects promotion ,enlarge the funds support strength to the agricultural machinery manufacturing industry technical reformation, enlarge the funds support strength to the agricutural machinery manufacturing industry technical reformation,quicken the information-based construction of the agricultural machinery enterprises with major points and step by step.and come true the network of the industrial information gradually; catch hold of the international industry transfer opportunity,encourage the cooperation with the foreign Enterprises with advanced technology,develop the joint manufacture extensively,introduce into the modern logistics technology and the management technology taking the information as representative,and bring along the improvement of the whole industrialization level.Formulate a policy, and eliminate the behindhand manufacturing equipments.
3. Manufacture the quality goods,and carry out the famous brand strategy to breed the independent brand
The brand strategy is one of the important strategies of the enterproses that want to be stronger and larger,also is the inevetatle outcome of management strategy under the market economy condition.Through the establishment of the brand image,the agricultural machinery manufacturing industry in China will form the brand image competitive power,builds up the self innovative product position on the market so that to obtain the difference profits and value.Thus,the industry can beinsured for farsighted and long effect development ,remain invincible position in the fierce competition of the international large market,and this is a long-term buit arduous task.
Set up the brand and quantity consciousnesses. Both the leaders and employee of the enterprises all should set up the brand and quantity consciousnesses in the daily grind.
Pay attention to the strategic research of the enterprise development ,Strengthen the study about the enterprise long-term development problem such as the development direction,development target,development progress,brand establishment,credit standing construction,culture building ,talented personnel development ,technology innovation,and quantity control and so on. Studying these problems deeply and resolving them completely is the foundation for establishing the brand.
Pay attention to the enterprose image construction .Firstly, the enterprise management ideas and tenterprisecultures should be came into being the clear and uniformconcept -namely a unique kind of enterprise values,then take into this kind of values to refine and sublimate,thereby become a famous enterprise brand with bright individuation very much as well as with the strong vitality.
4. Support both excellent and strong enterprises,and carry out the structure optimized strategy for the strong enterprises and cultivated industry groups
Generally,the agricultural machinery enterprises in China are widespread and small,few large enterprises have the international competitive power,This condition results in unreasonable resources configuration,lack the collective and scale advantages,lack the collaborative matching ability and the core competitive power. The only way is to carry out the strategy for large and strong enterprises and cultivated industry groups,and then the industrial structure can be optimized. Because only the large enterprises have stronger capital and stronger core competitive power,their products can cover over wide area. Only large enterprises can participate into the internatinal market competition,can drive and lead the whole industrial cross over type development. The industry collective groups can use the terrain advantage,build up relative enterprises to be in group through the value chain,attract the floating wealth and input them in this area,make the most of industry collective effect,bring along the cooperation competition outside and inside the collective groups,and become the centers for agricultural machinery technology,production and sale gradually.
The state establish favorable policy that encourage and bring up the large enterprises to be collectivized , internsified andinternationalized development road,as well as support th reorganization with crossing industries,crossing districts and crossing the system ofownership. The innovation and technology reconstruction of large enterprises should be given greatly support,Thelarge enterprises should strengthen the self-com struction,accelerate the step of reformation,reconstruction and reorganization,and improve the independent innovative ablility and the equipment level. Under the leading of the government and through the market action,the large enterprise groups and industries collective groups with international competitive power are formed,and carry out the organizations optimization of agricultural machinery manufacturing industry.
5. Face to internationalization,implement the globalization market strategy.
Although the export trade growth of agricultural machinery of China is quickly , it only accounts for1.3% of the total export amount of mechanical and electric product and it still have larger development potential and space. Through the development to globalization market, the agricultural machinery product structure adjustment and industry improvement should be promoted. It os an important path that vigorously develops the agricultural machinery manufacturing industry of China. Bring the advantage of various products,realize following three changes:from the products depending on cheap price to the products depending on the brand and quality,from the low level products to the high level products,andform the quantity increase type toward the economic profits increase type. Establish and invest the factory actively outward, and transfer the superfluous productivity of some domestic products. Make use of two makets and two resources at home and abroad,participate in the intermational competition and international cooperation on larger scope and more deep degrees,extend the scale of our agricultural machinery manufacturing induxtry, raise the marke share of the agricultural machinery , and acquire new economic growth point.
The right understanding about all countries markets is the premise that the product heads for the international market. The need and demand for agricultural machinery depend on the situations of every country in the world . If our farm Machinery wants to enter a market of one country ,firstly we will carry on the market research and understand the situation of the country including the background such as nature,culture and political etc., make sure that the requirement of the market to be entered at the same time,including the practical need,latent need and the acceptable price. On the foundation of the full inquisition,ensure the exploiting strategy, including the products to be exported, the breach and path etc. for entering the market.
Put forth effort on the adaptability and reliability of the products,optimize the structure of export product. Due to the particularity of the agricultural machinery products,usually the products can't a dapt another market or another country completely, Therefore,it is very important to put forth effort on the adaptability and reliability of the products,the products should be improved according to the circumstance of the export country and the products should adapt the local demand, After-sale service network should be formed,provide well after-sales service and ensure the stable market development . At the same time,the structure of export products should be optimized, enlarge the export of the products with high additional value, low energy consumption and independent intelligent property right,and increase the export profits.
Train the professional foreign trade talented personnel. The foreign trade talented personnel of agricultural machinery not only needs the foreign trade knowledge,that is versed in the trade rule and control the foreign language,but also needs to know the agricultural machinery technology and the agriculture technology, the diathesis of talented personnel should be all-directions.
Train the ability to reply the international trade dispute actively. Along with the increment that our agricultural machinery products export, the international trade friction certainly occurs sometimes, it is very urgent to train the ability for replying .
The first thing is to master the reasonable utilization of WTO trinciple; the second is to strenghen the contact between government and enterprises,and to set up unimpeded quick information reaction mechanism; the third us to strengthen the communication and coordination among the enterprises with export business to prevent from the inner conflict concerning export.
6. Mold the talented personnel; carry out the talented personnel collecting strategy
Person is most active productivity and the key factor of the enterprose core competitive power. The total amount of the talented personnel concerning agricultural machinery manufacturing industry in China is un-enouth, run off more severity,and have restricted the development of the industry. The talented personnel's potential and development completely should be taken up with ,and it is very necessary to regard that molds the talented personnel and collects the talented personnel as the important strategy for economy development of industry.
Take the professional talented personnel as the point,give prominence to the chief of the professional group and the talented personnel who understand technology and know management,and strengthen the technology innovation group's cinstruction. Perfect the training system,pay attention to the foundtion education of agricultural machinery ,strengthen the cooperation among the school, enterprise and research organizations, and united train following various talented personnel with creativity: heyday person,,technician,and manager,trade talented personnel,senior mechanic and the leading person with secial skill. Pay attention to the diathesis development and the skill promotion of the existing personnel, implement the professional traning and expanding ability training ,and re-mold the talented personnel.
Just creating the goodly environment to collect talented personnel,perfect the system and the policy assurance,and strengthen the promping mechanism. Perfect the talented personnel flow mechanism that accord with international usual practice and world trade organization regulation; perfect the talented personnel recommendation regulation; perfect the talented personnel recommendation mechanism that active absorb the talented personnel in a very important position in time; perfect the talented personnel training mechanism with clear target and comprehensive promoting system; perfect the talentedpersonnel distribution mechanism with performance first and incarnate value; and perfect the talented personnel market service mechanism with complete function and advanced technology.
The agricultural machinery industry in China combines the situation of our country woth the introduced foreign advanced technology for several decades, a number of agricultural machinery products woth Chinese characteristics have been developed and basically satisfied the demands of the agricultural development,such the combine harvester independent developed by us canadapt to across area operationand becomethe main models for realizing rice and wheat harvestmechanization; also independent developde by us, the small four-wheel tractor and agricultural vehicle both with simple structure and cheap price have changed of the vehicle driven by animal force and manpower early.
Along woth the effective adjustment of agriculture structure,agriculturalmachinery should upgrade and adjust to adapt the demand of the variety,but own characteristics still need to insist,the requirement concerniing advanced,practical,and suitable price also still to be satisfied .Blindly following the foreign technology and purchasing the foreign large agricultural machinery canot resolve the basic problem concerning the agricultural mechanization in China. The overall realization of the agricultural mechanization in china will still have to depend on the equipments manufactured by china, we must take the independent innovation road,but independent innovation is not a self-innovation,foreign resources should be utilized fully,the domestic and international resources should be conformed,we will insist the independent brand and form the open type independent innovation mode,For already mature and advanced oversesa technique and product,the improvement or integrated innovation should be implementd according to chinese condition after introduced and digested overseas cintent,and then manufacture the products that can match the situation of China.Through introducing,digesting ,re-innovation and integrated innovation,increase the agricultural machinery level in China as soon as possible,occupy the strategic point in the divisions of labor and industry in the field of international agricultural machinery ,take the initiative right of development firmly,as well as to grasp the original innovation,and develop the products that lack in other countries and especially need in China.
Increase capital input, and establishes long-effect investment growth mechanism.Set up the multi-part and long-effect investment growth mechanism under the government investment leadingand participate extensively by enterprises and society.
Enlargethe leading strength of the national scienceand technology development funds to the innovation of agricultural machinery; focus on the support to give priority to the research and development of the technical equipment from theannualcapital arrangement.Duringthecinstruction of the innovation system,focus on thesupport to the construction of large enterprise and the technology center at national level.
Enterprises should put the innovation input of science and technology at the first place among the wholeimpotent items,increase the input of development continuously,purchase the equipments concerningtesting and research,and formthe research anddevelopment ability.The innovation input of science and technologyshould attain20%gradually of the total sale income.
Build up the fund system,andshoot for the input of the social funds. Use for reference from the experience of advanced countries.dredge the financing channel.and establish the risk fund.Bythe special organizing technoloy.absorb the funds and disperse risks availably,support the independent innovation.
Accelerate the construction of the technological innovation system that regardingthe enterprises as the main body.Under the condition of market economy,the enterprise is the main body of the market competition,also is the main pirchaser and main investor of the agricultural machinery technology. Through the effort of the enterprises and the support of the government,abatch of technical centers at the large and middle-sized enterprises will be set up,make these centers become the main body of the technology imnovation and take them to drive the technology innovation among the vast small enterprises.
At the same time for seting up the main body position of innovation enterprises,through the establishment of long effect mechanism and strategic alliances based on the cooperative innovation combining production woth study with research together,full develop the backbone
And guiding function of the state presearch organizations,full develop the foundation and new force function of the universities,finally form the technical innovation system that regarding the enterprises as main body and combining production with study with research together.
Reorganize the platform for industrial general characteristic technical research.The general characteristic technology is the agricultural machinery manufacturers tely for existence and development. The general characteristic technology research on agricultural machinery manufacturing industry is weak and this condition is gradually serious so that the status run short of lacking general characteristic technology research appeared.Under the circumstance that current market economy system didn't yet be perfect and the agricultural machinery enterprises unable support the general governmental leading function is required for the foundation in science and technology innovation,the ability construction on the generalcharacteristic technology research should be driven. Reorganize the platform for industrial general characteristic technical research based on the foundation of research institutes and academies reform through state specialplan andspecial funds.
2. Keep on sustainable development,and carry out the industrial promotion strategy adopted modern manufacturing technology extensively.
The only way to realize the vigorous development of the agricultural machinerymanufacturing industry and to upgrade theindustrial structure in China is that use the modern manufacturing
Technology to reform the traditional agricultural machinery manufacturing industry.The modern manufacturing technology and the information technology should be extensive adopted to promote the whole level including product design and development,production and manufacture,business enter prise management,market marketing ,resources configuration etc.,shorten the product development period,save the cost and increase the efficiency,reduce the pollution,increase the using rate of resource,drive the optimized upgrade of industrial structure,and take the new industrialization road.
With the structure adjustment for chance,active develop the advanced manufacturing technology featured woth efficiently,energy saving and low pollution;through the projects promotion ,enlarge the funds support strength to the agricultural machinery manufacturing industry technical reformation, enlarge the funds support strength to the agricutural machinery manufacturing industry technical reformation,quicken the information-based construction of the agricultural machinery enterprises with major points and step by step.and come true the network of the industrial information gradually; catch hold of the international industry transfer opportunity,encourage the cooperation with the foreign Enterprises with advanced technology,develop the joint manufacture extensively,introduce into the modern logistics technology and the management technology taking the information as representative,and bring along the improvement of the whole industrialization level.Formulate a policy, and eliminate the behindhand manufacturing equipments.
3. Manufacture the quality goods,and carry out the famous brand strategy to breed the independent brand
The brand strategy is one of the important strategies of the enterproses that want to be stronger and larger,also is the inevetatle outcome of management strategy under the market economy condition.Through the establishment of the brand image,the agricultural machinery manufacturing industry in China will form the brand image competitive power,builds up the self innovative product position on the market so that to obtain the difference profits and value.Thus,the industry can beinsured for farsighted and long effect development ,remain invincible position in the fierce competition of the international large market,and this is a long-term buit arduous task.
Set up the brand and quantity consciousnesses. Both the leaders and employee of the enterprises all should set up the brand and quantity consciousnesses in the daily grind.
Pay attention to the strategic research of the enterprise development ,Strengthen the study about the enterprise long-term development problem such as the development direction,development target,development progress,brand establishment,credit standing construction,culture building ,talented personnel development ,technology innovation,and quantity control and so on. Studying these problems deeply and resolving them completely is the foundation for establishing the brand.
Pay attention to the enterprose image construction .Firstly, the enterprise management ideas and tenterprisecultures should be came into being the clear and uniformconcept -namely a unique kind of enterprise values,then take into this kind of values to refine and sublimate,thereby become a famous enterprise brand with bright individuation very much as well as with the strong vitality.
4. Support both excellent and strong enterprises,and carry out the structure optimized strategy for the strong enterprises and cultivated industry groups
Generally,the agricultural machinery enterprises in China are widespread and small,few large enterprises have the international competitive power,This condition results in unreasonable resources configuration,lack the collective and scale advantages,lack the collaborative matching ability and the core competitive power. The only way is to carry out the strategy for large and strong enterprises and cultivated industry groups,and then the industrial structure can be optimized. Because only the large enterprises have stronger capital and stronger core competitive power,their products can cover over wide area. Only large enterprises can participate into the internatinal market competition,can drive and lead the whole industrial cross over type development. The industry collective groups can use the terrain advantage,build up relative enterprises to be in group through the value chain,attract the floating wealth and input them in this area,make the most of industry collective effect,bring along the cooperation competition outside and inside the collective groups,and become the centers for agricultural machinery technology,production and sale gradually.
The state establish favorable policy that encourage and bring up the large enterprises to be collectivized , internsified andinternationalized development road,as well as support th reorganization with crossing industries,crossing districts and crossing the system ofownership. The innovation and technology reconstruction of large enterprises should be given greatly support,Thelarge enterprises should strengthen the self-com struction,accelerate the step of reformation,reconstruction and reorganization,and improve the independent innovative ablility and the equipment level. Under the leading of the government and through the market action,the large enterprise groups and industries collective groups with international competitive power are formed,and carry out the organizations optimization of agricultural machinery manufacturing industry.
5. Face to internationalization,implement the globalization market strategy.
Although the export trade growth of agricultural machinery of China is quickly , it only accounts for1.3% of the total export amount of mechanical and electric product and it still have larger development potential and space. Through the development to globalization market, the agricultural machinery product structure adjustment and industry improvement should be promoted. It os an important path that vigorously develops the agricultural machinery manufacturing industry of China. Bring the advantage of various products,realize following three changes:from the products depending on cheap price to the products depending on the brand and quality,from the low level products to the high level products,andform the quantity increase type toward the economic profits increase type. Establish and invest the factory actively outward, and transfer the superfluous productivity of some domestic products. Make use of two makets and two resources at home and abroad,participate in the intermational competition and international cooperation on larger scope and more deep degrees,extend the scale of our agricultural machinery manufacturing induxtry, raise the marke share of the agricultural machinery , and acquire new economic growth point.
The right understanding about all countries markets is the premise that the product heads for the international market. The need and demand for agricultural machinery depend on the situations of every country in the world . If our farm Machinery wants to enter a market of one country ,firstly we will carry on the market research and understand the situation of the country including the background such as nature,culture and political etc., make sure that the requirement of the market to be entered at the same time,including the practical need,latent need and the acceptable price. On the foundation of the full inquisition,ensure the exploiting strategy, including the products to be exported, the breach and path etc. for entering the market.
Put forth effort on the adaptability and reliability of the products,optimize the structure of export product. Due to the particularity of the agricultural machinery products,usually the products can't a dapt another market or another country completely, Therefore,it is very important to put forth effort on the adaptability and reliability of the products,the products should be improved according to the circumstance of the export country and the products should adapt the local demand, After-sale service network should be formed,provide well after-sales service and ensure the stable market development . At the same time,the structure of export products should be optimized, enlarge the export of the products with high additional value, low energy consumption and independent intelligent property right,and increase the export profits.
Train the professional foreign trade talented personnel. The foreign trade talented personnel of agricultural machinery not only needs the foreign trade knowledge,that is versed in the trade rule and control the foreign language,but also needs to know the agricultural machinery technology and the agriculture technology, the diathesis of talented personnel should be all-directions.
Train the ability to reply the international trade dispute actively. Along with the increment that our agricultural machinery products export, the international trade friction certainly occurs sometimes, it is very urgent to train the ability for replying .
The first thing is to master the reasonable utilization of WTO trinciple; the second is to strenghen the contact between government and enterprises,and to set up unimpeded quick information reaction mechanism; the third us to strengthen the communication and coordination among the enterprises with export business to prevent from the inner conflict concerning export.
6. Mold the talented personnel; carry out the talented personnel collecting strategy
Person is most active productivity and the key factor of the enterprose core competitive power. The total amount of the talented personnel concerning agricultural machinery manufacturing industry in China is un-enouth, run off more severity,and have restricted the development of the industry. The talented personnel's potential and development completely should be taken up with ,and it is very necessary to regard that molds the talented personnel and collects the talented personnel as the important strategy for economy development of industry.
Take the professional talented personnel as the point,give prominence to the chief of the professional group and the talented personnel who understand technology and know management,and strengthen the technology innovation group's cinstruction. Perfect the training system,pay attention to the foundtion education of agricultural machinery ,strengthen the cooperation among the school, enterprise and research organizations, and united train following various talented personnel with creativity: heyday person,,technician,and manager,trade talented personnel,senior mechanic and the leading person with secial skill. Pay attention to the diathesis development and the skill promotion of the existing personnel, implement the professional traning and expanding ability training ,and re-mold the talented personnel.
Just creating the goodly environment to collect talented personnel,perfect the system and the policy assurance,and strengthen the promping mechanism. Perfect the talented personnel flow mechanism that accord with international usual practice and world trade organization regulation; perfect the talented personnel recommendation regulation; perfect the talented personnel recommendation mechanism that active absorb the talented personnel in a very important position in time; perfect the talented personnel training mechanism with clear target and comprehensive promoting system; perfect the talentedpersonnel distribution mechanism with performance first and incarnate value; and perfect the talented personnel market service mechanism with complete function and advanced technology.
Addtime:Wednesday, 13 May 2009 16:48 print